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Aveeno Baby Addresses Lack of Resources about Eczema in Black and Brown Skin

Shining a light on difficulties parents face when identifying and treating eczema in babies, toddlers and young children.

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By: Christine Esposito

Editor-in-Chief

Despite children with Black and brown skin being more likely to develop and suffer from severe eczema, a Google search of baby eczema reveals that there is a gap when it comes to resources available for parents with children of color to identify and treat eczema on their skin tones.

Aveeno Baby wants to narrow the gap. To kick off National Eczema Awareness, the Kenvue-owned skincare brand has unveiled a new video highlighting diverse parents—including supermodel and mother Chanel Iman—and their experiences caring for their children’s eczema in a world where resources for communities of color are limited.

Additional Reading

Aveeno has been working to raise awareness about the needs of equity in skin care and skin health resources with efforts such as its SkinVisibility Program, which has been designed to address underdiagnosis, care and treatment of sensitive skin conditions for Black women.

More from Aveeno

Aveeno's website provides information specific to eczema in skin of colors.

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